directed desires kulturnost and consumption
Russian scholars Catriona Kelly and Vadim Volkov have pointed out in their essay “Directed Desires: Kul’turnost’ and Consumption” that the transition to Soviet Russia came about through what they call directed desires. There was a subtle campaign to direct people to want certain things and reject others.
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authoritarian regimes engineer desires
Authoritarian regimes can only stay in existence so long as they can control what people want. We normally think of these regimes as controlling