directed desires kulturnost and consumption
Russian scholars Catriona Kelly and Vadim Volkov have pointed out in their essay “Directed Desires: Kul’turnost’ and Consumption” that the transition to Soviet Russia came about through what they call directed desires. There was a subtle campaign to direct people to want certain things and reject others.
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authoritarian regimes engineer desires
Authoritarian regimes can only stay in existence so long as they can control what people want. We normally think of these regimes as controlling
Authoritarian regimes can only stay in existence so long as they can control what people want. We normally think of these regimes as controlling