authoritarian regimes engineer desires

Authoritarian regimes can only stay in existence so long as they can control what people want. We normally think of these regimes as controlling what people can and cannot do through laws, regulations, policing, and penalties. But their real victory comes not when they have authority over people’s actions; rather, their victory comes when they have authority over their desires. They don’t want to keep prisoners in cells; they want those prisoners to learn to love their cells. When there is no desire for change, their authority is complete.

• directed desires kulturnost and consumption
• ideology maturity conflicting desires

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