René Girard, theologian discovered that most of what we desire is mimetic (mi-met-ik) or imitative, not intrinsic. Humans learn—through imitation—to want the same things other people want, just as they learn how to speak the same language and play by the same cultural rules. Imitation plays a far more pervasive role in our society than anyone had ever openly acknowledged
Mimetic desire draws people toward things. This draw, this movement … mimesis is to psychology what gravity is to physics, “Evolution of Desire: A Life of René Girard”, James Alison (Girard scholar)
Wanting: The Power of Mimetic Desire, and How to Want What You Need, Luke Burgis